7 Hacks to Make the Most of Amazon’s October Prime Day

Amazon’s October Prime Day is your second chance this year to grab incredible discounts and limited-time offers. While any Prime member can benefit, the expert tips below will help you shop smarter and save more.

Summary

This guide helps you prepare early for Prime Day, use price-tracking tools, set deal alerts, and plan your timing for maximum savings. Follow these seven hacks to get the best prices on the products you want—without overspending.

What you’ll learn

Why October Prime Day is worth it
How to build your wish list early
How to track prices effectively
Which deal alerts to use
How to prepare for fast checkout
How to use Amazon’s built-in tools
When to shop for the best results
What to do after the sale ends

When is the next Amazon October Prime Day in the UK?

In 2025, Amazon will hold its fall Prime Day on October 7-8 across the EU and UK.Like the summer event, October Prime Day brings flash sales, new deals, and fierce competition. Preparation is key if you want to secure the best bargains. With the seven tips below, you’ll maximize your savings on the big day.

Hacks to help you save on Amazon’s October Prime Day

Hack #1: Build a wish list early

A wish list keeps you focused and prevents impulse buying. Start building it a couple of weeks before Prime Day so you can track the products you truly want.Before the event begins, review your list and remove anything unnecessary. That way, you’ll spot real deals instantly when prices drop.

Hack #2: Use price-tracking tools

With browser extensions or third-party tools such as CamelCamelCamel or Keepa, you can keep track of your wanted products’ price history. That helps you spot and avoid “fake” discounts - e.g. when a product’s Prime Day price is higher than it used to be outside the event. This occasionally happens, but price tracking can help you stay in control and focus on bargains that are actually worth it.

Hack #3: Set up deal alerts

You can set alerts directly in the Amazon app or website. Go to Today’s Deals, filter by Upcoming or Lightning Deals, and select Watch this Deal to get notified when the offer goes live.Make sure your app is updated and notifications are enabled so you don’t miss time-sensitive bargains.

Hack #4: Prepare for fast checkout

On Prime Day, speed matters - especially because an item isn’t reserved until you click Place order. Any delay during checkout could mean missing out.Before the sale, check that your shipping address, payment method, and Prime membership are up to date. If you’re using an Amazon gift card, redeem it to your account beforehand. Small steps like these ensure a frictionless checkout when seconds count.

Hack #5: Use Amazon’s built-in tools

Amazon offers several features to help you prepare and shop efficiently:

Rufus - Amazon’s AI shopping assistant can help with finding the right items for your wish list, or comparing products.
Amazon Lens - Amazon’s visual search tool helps you find items using images from social media or another website. This can make the building of your wish list easier, faster, and more satisfying.
Amazon’s Buy Again feature can help you track products you’re likely to need again, and discover deals that apply to them.

Hack #6: Be strategic about timing

Timing is everything on Prime Day. Many deals launch at midnight or early morning, so being online when the sale starts can give you an edge.Lightning Deals sell out fast, often within minutes. Keep your phone nearby and your alerts on so you can act the moment a deal goes live. Early shoppers almost always win.

Hack #7: Double-check discount validity

Now that you know how to track prices, confirm that the discount is real by comparing it with recent price data from your tracking tools.Under the UK Consumer Protection Act, retailers can’t advertise discounts based on inflated reference prices. If you spot misleading deals, you can report them to UK consumer authorities. Staying informed protects you, and your wallet.

Tips for after the sale ends

Once October Prime Day wraps up, a few simple actions can keep your shopping game strong:

Review your purchases. Standard Amazon return policies apply, so you can send back any unwanted items as usual.
Leave reviews. Sharing feedback helps Amazon recommend better deals and products next time.
Update your wish list. Remove what you’ve bought and add items for future sales.
Mark your calendar for the next Amazon sale. Check when the next Amazon Prime Day, Black Friday sale, or other planned sales are coming up in the UK, and get ready using the tips above.

You’re ready for October’s Prime Day

The best part about these tips is that they work year-round, beyond just October Prime Day. Smart shopping is a skill that pays off every time. Plan ahead, track prices, and prepare for fast checkout - and you’ll never miss a genuine deal again.

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7 Hacks to Make the Most of Amazon’s October Prime Day

Summary

What you’ll learn

When is the next Amazon October Prime Day in the UK?

Hacks to help you save on Amazon’s October Prime Day

Hack #1: Build a wish list early

Hack #2: Use price-tracking tools

Hack #3: Set up deal alerts

Hack #4: Prepare for fast checkout

Hack #5: Use Amazon’s built-in tools

Hack #6: Be strategic about timing

Hack #7: Double-check discount validity

Tips for after the sale ends

You’re ready for October’s Prime Day