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Apple Store Sale Guide: When & How to Get the Best Deals
Looking to treat yourself to a sleek, new Apple device without breaking the bank? You’re in the right place if you want to find real discounts, time your purchases perfectly, and make your money go further.
Summary
This Apple Store sales guide will teach you everything you need to know to grab a genuine Apple deal. From learning about the best sales and alternative saving methods to handy insider tips and tricks – we’ve got everything you need right here.What You’ll Learn
- When Apple Store sales take place
- Recommended retailer sales
- Who’s eligible for Apple Store discounts
- Other ways to save on Apple products
- How to avoid costly mistakes
Do Apple Products Ever Go On Sale?
We’re sorry to disappoint you, but Apple rarely lowers product prices outright at the Apple Store. Instead, they tend to favour subtle promotions, like gift voucher bundles, offers on refurbished devices, Blue Light Discounts, and education savings for eligible customers. On occasion, you may also find limited-time deals that include free Apple Music or Apple TV+ subscriptions with select purchases. Generally, the best time to pick up Apple gift card bundles is usually around Black Friday and Cyber Monday. Many customers ask if there is an Apple store sale on Boxing Day, but sadly, it’s a no. You may, however, be able to grab a bargain from a certified Apple reseller.Certified Retailer Sales
Authorised Apple resellers like Amazon and Currys PC World are often the best place to look for great savings. Check out our round-up of the best sales to grab a saving on your next Apple device!| Sale | Expected Timing | What You Might Find | Why It’s Worth Watching |
| Back to School/Uni Education Promo | July to October | Free Apple gift cards or accessories with Mac or iPad purchases for eligible education savings. | Ideal if you’re a student or educator in need of some new tech. |
| Amazon Prime Days and Big Deal Days | July for Amazon Prime Day and October for Prime Big Deal Days | Discounts on iPhones, AirPods, and older Apple models from Amazon and third-party sellers – only for Prime members. | You'll often find that Apple devices can drop during Amazon's huge promo events. |
| Black Friday and Cyber Monday | End of November | The Apple Store itself usually offers gift card bundles or provides price support rather than outright reductions. Greater discounts likely to be found from certified retailers. | Certified retailers often carry the best Apple discounts during these iconic sales. |
| Christmas, Boxing Day & New Year's Sales | Early December through to New Year's Day | Festive offers, gift cards, bundles, stock clearance | A good time to pick up deals as Christmas gifts or find a bargain during the clearance sales. |
| Product Launch Price Drops | Shortly after new Apple product launches | Reduced prices on older gen models, along with promos to clear older stock. | If you’re fine with not having the latest model, this is a great way to get a high-performing device for less. |
Does Apple Ever Offer Discounts?
As you already know, Apple Store doesn’t tend to run big sale events in-store or online. However, there are some ways for eligible customers to enjoy a special saving. Blue Light DiscountDo you work for the NHS, the emergency services, the social care sector, or the armed forces? If so, you’ll be able to use your Blue Light Discount at the Apple Store and could save up to 10% on purchases. Student SavingsSpecial student plans for Apple Music are available, along with 10% off AppleCare+ protection for Mac or iPad. Not only that, but Apple Store also runs limited-time offers across select devices with their education savings – especially during ‘back to school’ season. EducatorsWhy should students have all the fun? Eligible educators can also enjoy perks on selected products from the Apple Store with education savings.Other Ways To Save at the Apple Store
- Product Trade-in: Don’t just shove your old Apple products in a drawer and forget about them – trade them in and get instant credit towards your next purchase. If your product is too old to trade in, Apple will securely recycle it to help protect the planet.
- Refurbished Models: Many people tend to think of refurbished models as faulty or inefficient, but they couldn’t be more wrong! Apple’s Certified Refurbished Products include savings of up to 15%, come with a 1-year warranty, and full functional testing. This is a great option if you’re searching for “Apple Store laptop sale”. You’ll be able to give a device a new life and make your bank balance happy!
- Buy After Product Launches: When Apple releases new-gen products, prices on previous models usually drop shortly afterwards. This is an excellent time to buy last year’s model for less!
- Use gift cards: If you’ve been lucky enough to receive an Apple Gift Card as a present, use it towards your next big Apple purchase. It’s a smart way to reduce your overall cost and spend less of your own money.
Cashback on Apple Products
Fancy earning money on an Apple device that you were already buying? Here are some top tips:Apple Card
When you shop at the Apple Store and use your Apple Card with Apple Pay to complete your purchase, you’ll receive 3% cashback.Cash Back Sites
Both Quidco and TopCashback offer cashback when you buy a refurbished Apple product from Apple’s Certified Refurbished Store. TopCashback offers 2.1%, while Quidco offers 2%. It’s a great way to secure further savings if you’re looking to buy refurbished Apple products. Terms and conditions apply.Bank Rewards
Check your banking app to see if there are any Apple cashback offers available before you make your purchase. Also, some credit cards may also offer points or cashback, so it pays to do your research. Always check your eligibility beforehand.Watch Out for Apple Scams and ‘Fake Deals’
Unfortunately, Apple scams are everywhere these days – but don’t be fooled! Be cautious and look out for red flags:Fake Websites
Be wary of dodgy websites shouting about crazy Apple discounts. If the deal seems too good to be true, it usually is. Only ever buy from Apple directly or from certified resellers such as Currys PC World or Amazon.Phishing Emails
Report and delete emails promising “free iPads,” unbelievable discounts, or free Apple gift cards – these are all scams. Another common trick is messages claiming you’ve won an “Apple Prize.” You definitely haven’t, it’s just another scam. Remember, never click suspicious links via text messages or emails.Gift Card Scams
Never share details of your Apple Gift card with someone you haven’t met or don’t know well. Authorised Apple Resellers like Mobiletopup will never contact you to ask for your gift card details.Conclusion
While we’d love to see Apple host a huge sale with massive savings, it’s not likely to happen anytime soon. During peak sales periods at the Apple Store, you might be able to enjoy their gift card incentive when buying selected products – great news if you’re planning to buy accessories too. Your best bet for direct savings is at the Apple Certified Refurbished Store, where you can find top devices at great prices. And don’t forget certified retailers, who are more likely to provide larger savings on new devices. There are also discounts for eligible customers available, along with cashback schemes. We hope you find your perfect Apple device!Frequently Asked Questions
Does the Apple Store do Black Friday sales?
The Apple Store doesn’t directly discount products during the Black Friday and Cyber Monday sales. Instead, it usually runs gift card promotions, treating customers to an Apple voucher with their purchase. This can then be used to buy additional Apple products online or in-store.
What is the Apple Certified Refurbished Store and is it worth it?
The Apple Certified Refurbished Store offers customers the chance to buy pre-owned devices that have been thoroughly inspected, cleaned, tested, and refurbished to a state of excellence using genuine Apple parts. Special savings of up to 15% are available.
How much is the Apple student discount in the UK?
Eligible students and those who work in the education sector could save up to £100 on select Apple products. Do note that offers may be for a limited time and only available for those with verified ID through UniDays or similar.
When is the best time to buy Apple products?
The best time to buy a new Apple product is via official resellers during Black Friday and Cyber Monday sales. If you want to buy from Apple directly, consider buying a few months after a new product launch – previous models are usually reduced, so you could get a bargain.
How much does Apple's shipping cost?
Apple offers free, standard delivery for all online orders. If you’d like to receive your product quicker, next-day delivery options are available for an additional cost.
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