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How Much Is Apple TV in the UK? (2025 Prices Explained)
Thinking about getting an Apple TV+ subscription, but not sure what it costs? This guide explains the prices, features, and options available in the UK – so you can choose what fits your budget and viewing habits.
Summary
Apple TV+ is a streaming service (not to be confused with the Apple TV 4K streaming device). With prices starting at £8.99 per month, Apple TV+ is a popular content platform across the UK and beyond. Below, you’ll find a full breakdown of subscription prices, including features, and ways to save.What you’ll learn
- What you get with an Apple TV+ subscription
- Whether you need an Apple TV device in order to use your subscription
- How much Apple TV devices and Apple TV+ subscriptions cost in the UK
- How to cancel or change your Apple TV+ plan anytime
- Some pro tips to help you save money
Do you need an Apple TV device to use an Apple TV+ subscription?
No. The Apple TV 4K is a streaming device you can connect to your TV, so you can watch Apple TV+ content, as well as content from other apps (e.g., Netflix or Disney+).However, you don’t have to buy an Apple TV 4K in order to enjoy Apple TV+ content. You can simply use the Apple TV+ app on any compatible device (including Android).If you decide to go for a device, it will cost you somewhere between £149 and £169, depending on the model.How much does Apple TV+ cost in the UK?
Here’s a clear breakdown of Apple TV+ subscription prices in 2025.| Plan | Type | Price (UK) | Main Features |
| Apple TV+ | Subscription | £9.99/month or £89.99/year | • Stream Apple Originals (ad-free)• Share with up to 5 family members• Watch on iPhone, iPad, Mac, Smart TVs, or consoles |
| Apple One (Individual) | Bundle subscription | £18.95/month | • Apple TV+• Apple Music• Apple Arcade• 50GB iCloud+ storage |
| Apple One (Family) | Bundle subscription | £25.95/month | All Individual features, plus 200GB iCloud+ storage. |
| Apple One (Premier) | Bundle subscription | £36.95/month | All Family features, plus:Apple Fitness+Apple News+2TB iCloud+ storage. |
Which Apple TV+ subscription is right for you?
Depending on your individual preferences and usage, here’s which of the above plans may be best for you:- Apple TV+ subscription: Ideal for those who aren’t Apple users, but would like to enjoy Apple’s original content. Also suitable for people who don’t need additional Apple services, such as Apple Music, Arcade, and more.
- Apple One Bundle: If you’re a dedicated Apple user and would like to make the most of its services, then one of the Apple One subscriptions may be the best match for you. All Apple One subscription tiers include access to Apple TV+ content. Pick the one that best matches your preference for additional services.
Managing or cancelling Apple TV+
If you’re unsure about committing to a long-term subscription, don’t worry – you can manage and cancel your Apple TV+ plan anytime. Here’s how:- Go to tv.apple.com and sign in.
- Select the account icon at the top of the page.
- Select Settings.
- Scroll to Subscriptions and select Manage.
- Select Cancel Subscription.
Pro tips to make the most of Apple TV+
Anyone can start an Apple TV+ subscription, but with the tips below, you can maximize what you get from your plan and save money:- Use a free trial. Apple TV+ offers a free 7-day trial before you commit to a plan. Make use of it! In addition, most new Apple devices include a 3-month trial of Apple TV+. If you’re considering buying the Apple TV 4K (or another Apple device), this is one more reason to go for it.
- Choose annual billing. Even though it means paying upfront, the annual plan will save you about £18/year.
- Share with Family. Apple TV+ supports up to six profiles (yours included) via Family Sharing, so one subscription can go a long way.
- Avoid auto-renewal with an Apple Gift Card. If you’re afraid you might forget to cancel your Apple TV+ subscription and end up paying for a service you don’t use, prepay for your plan with an Apple Gift Card. When your gift card balance runs out, the subscription will also stop (unless you have another payment method linked to your Apple account).
Enjoy Apple TV+ your way
By now, you know how much an Apple TV+ subscription costs, that you don’t need an Apple device to enjoy it, and that there are smart ways to get more out of Apple services. You’re ready to pick the right plan for you. Enjoy!Frequently Asked Questions
Do I need an Apple device to watch Apple TV+?
No. You can stream Apple TV+ on Smart TVs, game consoles, Windows PCs (via browser), or any compatible streaming device using the Apple TV app.
Is Apple TV+ included with Apple Music or iCloud?
Not by default, but if you go for an Apple One bundle, it will give you access to Apple TV+, Music, Arcade, and more within one monthly plan.
How long is the Apple TV+ free trial?
New subscribers get a 7-day free trial, or up to 3 months when purchasing a new Apple device. You can cancel anytime before the trial ends to avoid charges.
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