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Google Discount Guide: When & How to Get the Best Deals
Want the latest Google tech without paying full price? You’re in the right place! Stick with us as we reveal our top tips and tricks to help you save big.
Summary
Chromebooks, Pixel phones, smart watches, and Nest Hubs – they’re all on our wishlist. But paying full price, only to see them discounted at a later date? That’s a headache you definitely don’t need. The trick is knowing when and where to shop, and our Google discount guide will show you how! We’ll walk you through the best sales around, clever savings hacks, and highlight common mistakes to avoid, so you can score those must-have items and keep your bank balance happy.What You’ll Learn
- The biggest Google sales of the year and when they happen
- How to monitor prices to time your purchase perfectly
- Telling the difference between genuine deals and overinflated discounts
- Other ways to save on Google products
- Red flags and common scams to avoid
When Are the Best Google Sales?
We all want more for less, especially when it comes to the latest Google tech. Make a note of these major events on our sales calendar below – they’re where you’re most likely to find the biggest price drops and discounts!| Sales Event | When It Happens | What To Expect | Why It’s Worth Watching |
| Black Friday | Late November – always the Friday after Thanksgiving in the USA | You’re likely to find some of the year’s biggest discounts across Pixel phones and watches, Nest devices and accessories. Expect lower prices, bundles deals and possibly bonus trade-in offers at the Google Store. | If you tend to only make a big tech purchase once a year, it’s worth waiting for Black Friday. Google and major UK retailers often go all out, so you might bag a real bargain! |
| Cyber Monday | The Monday immediately following Black Friday | Entirely online – usually a smaller discount than Black Friday, but there’s still good deals to be found. | If you missed out on Black Friday, here’s another chance for you to buy a new Google device. |
| Christmas, Boxing Day and New Year’s Sales | Early December for festive promotions and December 26th for Boxing Day reductions | During the lead up to Christmas, there’s usually flash deals, accessory packages and gift card bundles. New Year sales tend to see clearance reductions on older stock | Ideal for picking up last-minute gifts or snagging reduced, older models |
| Spring & Easter Deals | March to April | Smaller, occasional discounts or bundle offers | Less predictable but worth watching, especially if new product launches are around the corner |
| Amazon Prime Day | Usually a date in July | Discounts from Amazon and other third-party sellers on Google devices, that may be matched on the Google Store | Exclusive deals for Amazon Prime members only |
| Summer Offers | June – August | Like Spring sales, you may spot smaller discounts. There may be reductions on products during school holidays to keep the kids entertained | Worth keeping your eyes peeled if you need to buy a new device during the summer |
| Back to School / University | Late July to September | Usually offers on Chromebooks, student discounts (like free Google AI pro or free Google One for 3 months on select products) and smart tech deals aimed at uni life | A great time for students (and non-students) to save on laptops and smart home gadgets, although the best deals may need valid student ID |
| Amazon Prime Big Deal Days | October – across two days | Offers may vary, but you could see the opportunity to get a discount on Pixel phones and smart tech | Another chance to grab a Google deal if you missed out on Prime Day in July |
| New Product Launches | Varies throughout the year | Price drops on older Pixel models (Phones and watches), Nest devices, and accessories like Pixel Buds | A wise time to buy if you’re happy not having the most recent model |
How Do I Avoid Overpaying on Google Products?
When it comes to the sales, it can be hard to know what is and isn’t a genuine deal. Use these top tips to help you find real offers and avoid overinflated prices:- Monitor prices: Utilise price tracking sites like PriceSpy to ensure you’re not overpaying for your Google device. Many retailers will hike up product prices before sales to make reductions look more appealing. Price trackers allow you to view historical prices to work out what is and isn’t a good deal. If you’re shopping on Amazon, use the CamelCamelCamel price tracker.
- Compare prices: PriceRunner is a handy comparison site that helps you identify price drops and compare prices across multiple retailers.
- Follow deal sites – HotUKDeals and MoneySavingExpert flag the latest bargains. Keep up to date with real time updates on their social channels too.
Other Ways to Save on the Latest Google Tech
If you’ve missed a sale and don’t want to wait until the next one, there’s still some top ways to save on your next Google device.- Blue Light Discount: As a thank you to those who work within the emergency services, social care and armed forces, Google offers up to 25% off at the Google Store for eligible Blue Light Discount card holders.
- Student Discount: Studying a college or university course in the UK? You’ll be able to bag yourself a neat little saving of up to 25% on select Google products via Student Beans.
- Google Store Trade-in: Trade in your old device, upgrade to a shiny new Pixel model, and save money in the process! If your device is eligible, you’ll receive a discount off your new model. Device not eligible? Google will recycle older products and do their bit for the planet.
- Buy Refurbished: Another great (and sustainable) way to grab a great saving on a high-performing Pixel phone is to buy a refurbished model, either from Google Store directly or from a trusted retailer such as Giff Gaff. Refurbished Giff Gaff phones come with a 12 month warranty for your peace of mind.
- Use Gift Cards: Received an Amazon or Curry’s PC World gift card as a present? The sales are a great time to redeem them, so you’re spending even less of your actual money! If you’ve got a Google Play gift card, why not use it during a promotional sale and get an app, game or movie for less? It’s a brilliant way to get even more of a Google Play discount.
- Cashback Apps: If you’re planning on buying a new Google device, it’s always worth checking out cashback sites like Quidco or TopCashBack to see if you could earn some extra money. Also, check your banking app to see if there are any relevant cashback deals available. Terms and conditions may apply.
Google Sales: Red Flags to Avoid
Big sales periods are the perfect time for savvy shoppers to buy the latest Google devices, but they’re also a magnet for scammers looking to take advantage of bargain-hunters. Be alert during this time and don’t fall for these common tricks:- Fake Websites: If a site looks a little off or the URL isn’t familiar, step away. Only ever buy from official retailers or stores that you trust.
- Phishing Emails: Beware of emails promising unbelievable deals on Pixel phones, smartwatches or other Google devices. If it’s too good to be true, it usually is. Other scams include congratulatory emails from unknown sources informing you that you’ve won Google gift vouchers or prizes. You haven’t – it’s all fake. Also, never click suspicious links or enter personal details for these kinds of emails.
Frequently Asked Questions
Does the Google Store have Black Friday sales?
It sure does! But it’s not just the Google Store itself that gets involved in Black Friday. You’ll also be able to find top deals on Google tech from certified retailers like Amazon and Currys PC World.
What about other Google Store promotions?
The Google Store has a designated offers page that’s regularly updated with the latest promotions and deals.
Are certified Google resellers a good way to buy Pixel phones?
Yes, certified Google resellers like Currys PC World, Amazon, and Argos are a safe way to buy Google tech like Pixel phones and watches, Nest Hubs, Chromebooks and more.
Where can I find a Google Play discount?
Head to the ‘Offers’ tab in your Play account, where you’ll be able to check out the latest deals on apps, games, movies and more.
Can I use a discount code in the Google sale?
You may be able to use a discount or promo code during the Google sales, but note it may not work. Still, it’s worth a try. Only one promo code is permitted per purchase.
Does the Google Store do student discount?
Yes! Students in the UK could save up to 25% on select devices via Student Beans.
How much does Google Store charge for shipping?
Standard delivery is usually included for no additional cost. If you want to receive your new Google device quicker, there are additional shipping options available for an extra charge.
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